An ineffective marketing automation strategy will hinder your customer engagement — and the valuable data you aim to capture. Our major health insurance customer’s legacy marketing system wasn’t built to grow with their business — leaving them stuck — unable to apply basic automations, little to no customer visibility, and without the expertise or solution that aligned with their needs.
Allium helped them transition from their legacy marketing platform to a connected, fully integrated system using Salesforce Marketing Cloud and their existing Salesforce org. We brought the customer up to speed to meet today’s needs, while also creating a path for growth, positioning them to tap into new, more advanced Marketing Cloud capabilities as their business scales and their marketing automation goals evolve.
See Allium Actions and Results!
Learn how Allium elevated the customer’s marketing automation efforts with Marketing Cloud.
